This case is proper for classes and strategy courses that centers on competitive dynamics. It subsequently traces FedEx from when it was the only international express-cargo-delivery company with direct flights into such crucial Chinese cities as Shanghai, Beijing, and Shenzhen and a virtual monopoly over South China's international express delivery market up to the competitive events that had taken some of the shine off FedEx businesses in China.
Leadership in the fast-growing, highly competitive Chinese express delivery market was vital to FedEx's international strategy. Some of the issues students must determine are what these arrangements and joint ventures could mean to FedEx's business in China and how it should react to the increasingly busy market.
PUBLICATION DATE: May 18, 2009 PRODUCT #: UV3912-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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