Cheung Yan: Chinas Paper Queen Harvard Case Solution & Analysis

Cheung Yan, chairman and co-founder of Nine Dragons Paper Holdings Company ("Nine Dragons") has been internationally recognized as one of the main strategic business leaders of Asia. Cheung began in modest in 1990, by creating a paper recycling unit in the U.S., called America Chung Nam. This device collected waste paper from the U.S. and shipped to China. By 1995, Cheung recognized the tremendous opportunities for the production of paper in China, because of its growing demand for export packaging. With the support of her husband and brother, she returned to China and established the Nine Dragons, which began with two paper machines, and made 600,000 tons of kraft liner in the year. In June 2007, the company was a behemoth powerhouse paper, with 13 giant paper machines, about 8600 full-time employees, $ 1.4 billion of annual revenue and $ 300 million in profits. With the huge expansion program in place, it is expected that by 2009, Nine Dragons is the largest manufacturer of paper packaging in Asia, and the first in the world in terms of production capacity. In the men's industry Asia, how could Cheung celebrated around the world as a business leader? What qualities and skills she has that made her such an effective strategic leader? "Hide
by Steven Ko, Havovi Joshi Source: University of Hong Kong, 14 pages. Publication Date: November 3, 2008. Prod. #: HKU799-PDF-ENG

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