In 2006, Ruth's Chris Steak House was fresh off a sizzling IPO and is now interested in expanding its business internationally. With restaurants in just four countries outside the United States, the model for the identification and ranking of international expansion was necessary. Provides a practical example for students to quantitative and without quantitative variables to create a short list of potential new markets. "Hide
by Ilan Alon, Allen H. Merchant Source: Richard Ivey School of Business Foundation 8 pages. Publication Date: January 20, 2006. Prod. # 906A34-PDF-ENG
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