Envision Charlotte: Building an Energy Cluster Harvard Case Solution & Analysis

October 28, 2011, 1,500 people, including many civilians, and business leaders gathered in the open air in Charlotte, North Carolina area of ​​the city to celebrate the launch of Imagine: Charlotte, the first in the nation's smart grid plan to reduce energy use central business district. The initiative calls for a 20% reduction in energy consumption in the city while promoting the growing energy sector in the region by attracting green-minded companies urban core and position Charlotte as a very progressive business center. The idea was to make Charlotte "new energy hub of America" ​​and diversify its historical reliance on the banking - historically volatile industry. General Director of Duke Energy Jim Rogers and other leaders attended the hope that rallying around common ideas and support civic initiatives such as Envision a formula for economic sustainability.
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by William W. George Source: Harvard Business School 10 pages. Publication Date: November 16, 2011. Prod. #: 412073-PDF-ENG

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