Rent the Runway (Abridged) Harvard Case Solution & Analysis

The cofounders of Rent the Runway (RTR), a website that rented designer dresses, are considering the options that whether to expand their venture at a measured pace along with increasing focus on the development of efficiency in operations or to start a new venture capital earlier than originally planned. Consequently, it would help RTR to grow its inventory and customer acquisition efforts to target a wide range of consumer with a broader selection of products, for instance maternity wear, accessories.

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