Seattle Theatre Industry Harvard Case Solution & Analysis

Theater industry in Seattle was a rich 38-year history of producing high quality plays and musicals. In a typical year, theaters collectively sold more than 1 million tickets and pumped $ 8 million into the local economy. Historically, the five largest companies in Theatre - Seattle Repertory Theatre, Contemporary Theatre, the empty space of the theater, Intiman Theatre and Seattle Children Theatre - each clearly defined mission and a unique art direction. However, by the end of the 2001 season, the strategic and artistic identity theaters were blurred, as each company pursed growth. Some include theater and waning donor interest and reduced support for this in addition to the homogenization of the U.S. economic downturn. Others have argued that there was too much capacity in the industry, and in order to survive, the more theaters had to expand their niches and even control the smaller, weaker players out of business. Bright Seattle theater industry came face monumental challenges remain and critics and a financial point of view. "Hide
by James Phills, Lesley Koenig, Greg Powell, Ed Martenson Source: Stanford Graduate School of Business 33 pages. Publication Date: December 10, 2003. Prod. #: SI37-PDF-ENG

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