Implementation Of Collaborative E-Supply-Chain Initiatives: An Initial Challenging and Final Success Case From Grocery Retailing Harvard Case Solution & Analysis

We discuss the challenge of implementing an Internet- based platform for forming collaborative supply chains using a case study in the retail division. The case present how an Internet-based collaboration platform was executed to address the strategic problem of increasing shelf availability and customer service in supermarket retailing, an issue that has emerged as one of many important confrontations for the whole sector over the past years.

The case presented shows the challenges of implementing such strategic collaborative supply chain initiatives which, although advantageous, can be hindered by IT adoption failures. A longitudinal view of the case is presented, from an initial pilot back to the final success in 2001-2005. We converse the particular challenge of the execution of Internet-enabled mutual supply chain initiatives along with potential managerial activities through a simple framework we develop based on the lessons from the case.

PUBLICATION DATE: November 17, 2008 PRODUCT #: JIT023-PDF-ENG

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