Explores the challenges facing the company in the light of changing economic, regulatory and competitive environment in the European pharmaceutical industry. Analyzes the steps taken by the company to adapt to this change in the situation as part of the globalization strategy and aggressive growth goals in the region. Allows you to explore the changing role of country, regional and headquarters management. "Hide
by Mikhail Y. Yoshino, Thomas W. Malnight Source: Harvard Business School 18 pages. Publication Date: August 2, 1990. Prod. #: 391033-PDF-ENG
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