Current trends seem to suggest that a globally integrated strategy wave of the future for many industries, but not theoretically sound, firm-level model explains this situation. International business models to explain the trends in the industry from an economic point of view, and organizational theory is beginning to learn the principles of organization of multinational firms. However, there is a gap in explaining the strategic motivations of transnational companies in the expansion and integration of the world. This article develops the ability to drive, as opposed to the market, the multinational strategy. This explains part of the contingent institutional implications of international expansion and global integration, depending on the capabilities of types, capabilities and strategies of multinational strategies of multinational firms. "Hide
by Stephen Tallman, Karin Fladmoe Lindquist, Karin Fladmoe-Lindquist Source: California Management Review 22 pages. Publication Date: 01 Oct 2002. Prod. #: CMR244-PDF-ENG
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