IMD-3-2002 © 2008
Yaziji, Michael; Barnett Berg, Michèle
Royal Nedalco dealt with technological, market, and regulative unpredictability and needed to make synergistic choices in all 3 locations. Knowing goals: To highlight nonmarket methods and reveal their connection with market methods.
Subjects: Climate change; Global warming; Bioethanol; Regulation; Nonmarket strategy; Uncertainty
Settings: The Netherlands ; Bioethanol ; 105 employees; €100 million in revenues ; 2007
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