The Medium Corporation attempts to alter how folks tend to consume, author and engage with content on the Internet. Founded by Ev Williams, co-founder of Twitter and Blogger, the organization managed to establish a digital publishing platform and various social network tools that permit people to spend substantive time with issues concerning the society, politics and business
Fighting with the direction of rapid involvement with short-form content on the Internet, Medium wrestles with the way to deliver an experience that improves significant topics with ease, flexibility and significance, while working to build a successful and big company. The challenge of creating a victorious digital marketing company, and forming a firm in the 21st century are at the core topics confronting the business's leadership team.
PUBLICATION DATE: August 04, 2015 PRODUCT #: SM247-HCB-ENG
This is just an excerpt. This case is about SOCIAL PLATFORMS
