Egghead to Egghead.com (A) Harvard Case Solution & Analysis

For 12 months in 1997 and 1998, Egghead top management has decided to close its 180 brick and mortar stores and move to electronic store. The case describes the evolution of the process, and the role of its CEO George Orban, and raises questions about the future viability of the company. "Hide
by V. Kasturi Rangan, Marie Bell Source: Harvard Business School 24 pages. Publication Date: February 8, 1999. Prod. #: 599093-PDF-ENG

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