Echelon in Europe Harvard Case Solution & Analysis

Echelon in Europe Case Solution

Focuses on the marketplace strategy of a high technology firm to affect European standard setting for management networks. These systems have programs to patient monitoring in hospitals, to fly by-wire systems. This case addresses typical setting in Europe. Echelon's European rivals sought to establish program-specific standards that would restrict the demand for Echelon's open architecture technology.

The lack of standards due to this blocking strategy was damaging, nevertheless, to the development of the marketplace for management network programs. Echelon had to ascertain whether it should continue with its present strategy, or work to have open architecture standards or start talks with other businesses and Siemens to develop open architecture standards together. Presents the strategy questions how the strategy should be executed and problem.

This is just an excerpt. This case is about  GLOBAL BUSINESS

PUBLICATION DATE: August 01, 1997


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