Bolt Newspapers: Is There a Future in Print Media? Harvard Case Solution & Analysis

Jane Darcy stared the spreadsheets in dismay. Since January 2007, a free daily newspaper in Richmond, Virginia, Darcy had been working as the editor of Bolt to assemble a loyal readership.

Released Monday through Friday, Bolt featured subjects including sports and local news and was written in a snappy fashion for readers between 18 and 34 years old. Marketing had been climbing. What could Darcy do to save her precious paper?

PUBLICATION DATE: January 01, 2012 PRODUCT #: UV5344-PDF-ENG

This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP

Bolt Newspapers: Is There a Future in Print Media? Case Solution Other Similar Case Solutions like

Bolt Newspapers: Is There a Future in Print Media?

Share This