In mid-2008, Shai Agassi, CEO of Better Place, is in the middle of arranging a model shift in clean haulage. In an effort to wean the globe from utilizing gasoline-powered vehicles, his corporation is playing the function of innovator and integrator for innovative vehicles, charging spots, and also battery switch stations. The attempt also needs aligning various parties, from authorities to auto manufacturers to consumers.
The fledgling company has made great progress in both Israel and Denmark as the first two launching locations but faces a succession of decisions on the best plan of action going forward. Agassi must determine how best to market in these two nations given the likely adoption challenges once the infrastructure and automobiles are ready, as well as decide how quickly to start pursuing other countries (and if so, which ones). A large part of the Better Area solution relies on an innovative business model that needs to be appraised for feasibility and its attractiveness.
Speeding Ahead to a Better Place case study solution
PUBLICATION DATE: January 19, 2012 PRODUCT #: 512056-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
Related Case Solutions & Analyses:
Investment Portfolio
Weight Solutions Clinic: Bariatric Surgery Center
Value Chain and IT Transformation at Desko
Operation Rollback Water: The National Guard’s Response to the 2009 North Dakota Floods (A)
Man on a Wire: Bart Stupak Walks a Tight Line between Obamacare & Abortion
Attack of the Clones: Birchbox Defends Against Copycat Competitors
China Plays Heavy Metal: Rare Earth Elements and the US Defence Industry
COSCO: Implementing Sustainability
Arbor Days: Trumann Landscaping and Accion USA
How to Manage Risk (After Risk Management Has Failed)
