E-ductions, a small private start-up, has developed a new voluntary employee benefit: payroll deduction associated credit card. CLEAR, maps provided by workers, especially low-income and credit-call staff, access to the card with strict credit limits, zero APR, and automatic repayment. The first experience of the firm suggested that a clear map could be attractive to workers, employers and the card issuer, but the E-production needed to increase the employer's adoption of its new product. "Hide
by Peter Tufano, Daniel Schneider Source: Harvard Business School 18 pages. Publication Date: September 21, 2005. Prod. #: 206006-PDF-ENG
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