Dubailand (B): Turning Vision Into Action Harvard Case Solution & Analysis

IMD-3-1832 © 2007
Horovitz, Jacques; Ohlsson, Anne-Valérie

The concept for Dubailand initially came up in early 2002 as part of the nation's efforts to diversify the sources of its Gross Domestic Product (GDP) by broadening the tourist market offering. The response; established by the Dubai Development and Investment Authority; was the starting concept behind Dubailand-- the development of an internationally competitive home entertainment and leisure center. In April 2006; Christian Perdrier; existing CEO of Dubailand; was approached by a headhunter based in London about the Dubailand task.

In between February 2007 and December 2010; the CEO will have to turn a strategy into a fact; opening a leisure and home entertainment complex of 27'000 hectares; employing the very first wave of the 250'000 individuals who will eventually work in a center that will consist of lots of style parks; hotels; property and retail systems. Knowing goals: The Dubailand case series shows the concerns connected to producing a vision for a massive venture; and making sure it occurs. 3) What secret concerns will you have to keep in mind to set the speed and get the job in movement and done on time?

The response; established by the Dubai Development and Investment Authority; was the starting concept behind Dubailand - the development of a worldwide competitive home entertainment and leisure center. In April 2006; Christian Perdrier; existing CEO of Dubailand; was approached by a headhunter based in London about the Dubailand job. Knowing goals: The Dubailand case series shows the concerns connected to producing a vision for a massive venture; and making sure it occurs.

Subjects: Strategy; Vision; Execution; Company start-up; Leisure and entertainment
Settings: Dubai; UAE; Leisure and entertainment; US$ 70 billion; 2007-2010

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