"Driving Strategic Change at the Junior League (A)" describes a troubled organizational environment. Challenges comprised a dissatisfied membership, falling membership numbers, a big diversity among local leagues, and limited resources to fulfill the organization's general goals. The case describes a "participatory roadmap" approach, drawing on the insights of comprehensive research, and highlights a tactical-change strategy that targets participation and local-level flexibility.
The (B) case examines how the Association of Junior Leagues International (AJLI) took initial steps to implement the participatory roadmap. Through a purposeful messaging strategy that entailed many targets and various styles of communicating, AJLI leaders sought to influence and advise active members, sustainers, and their local leaders. Additionally, through using design teams, AJLI obtained profound insight into the ways that enactment might vary across local leagues. Finally, these design teams enabled AJLI to make first gains in membership and develop a cross-league learning community.
PUBLICATION DATE: October 21, 2014 PRODUCT #: KEL816-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
Related Case Solutions & Analyses:
Hewlett-Packard and a Common Supplier Code of Conduct
Holt Renfrew
Martin Marietta: Managing Corporate Ethics (C2)
Axel Springer in 2014: Strategic Leadership of the Digital Transformation
AGV: Crisis at the Top
BuildDirect: Constructing a Culture That Can Weather the Storms
REVIEWING STRATEGY-EXECUTION CAPABILITIES
Bonazzi Indo Joint Venture: Culture Clash or Pure Economics?
Ecovative Design LLC: A Biological Materials Startup
The Pune Power Model
