DRASH Harvard Case Solution & Analysis

Introduction and Industry Overview

Drash (Deployable Rapid Assembly Shelter) is basically a portable, geodesic shelter that is used to set up easily and it would be accommodated on a particular site rather easily and without consuming a lot of time. The structure of the composite is used for the manufacturing, the maintenance, sales and training for the shelters. Drash shelters are used for the footprints from the 109 sq. ft., which is in different sizes. Different Drash comes with specific flooring and the overall ground covers the manufactured from the different polyester and nylon texture. Along with this, the shelter is also used for the storage and the shelter is also used to pack down to reduce it to a total of 2%. Each shelter is quite large in size where it can facilitate and also accommodate up to six people. The concept of Drash was initially launched by CEO, A. Jon Prusmack, where he began developing Drash shelters longtime back. The business plan is basically for a startup company therefore, it is quite vital that the actual experience should be such where it can comply with the needs and wants of the industry. The major success of the project, Drash, is solely dependent on the manner in which the company actually is led by the management. Since it is a startup company, therefore the personal experience would be minimal and it would be the right direction to access the situation of the company. The actual personal experience over here would be to crease the need awareness for the product, which is quite a unique induction in the market.

The concept actually started off in the early 1990s. The company stated off in the year 1984 where Drash shelters became a profound product and the military units started purchasing it for the tactical operations and the communication centers all used Drash. Along with this, the military also used it for other purposes to make sure it served the needs of the military more potently. The company has been manufacturing tents for a long time where it has been providing shelters to the military personnel.
Along with this, the company has also been planning to incorporate and use the latest innovative technology with the efficient insulation barrier, which helps in the over protection from environmental issues such as the insects and all. The United States military and the NATO forces have been using the products that are manufactured by Drash and the tents and shelters have been more commonly used by the authorities of the US government. Similarly, the United States Army has contracted with the manufacturers of Drash manufacturers to provide the family trained mounted support systems that can be used as the Standard Integrated Command Post System (SICP). This has allowed the company to manufacture products for a large customer base as well.

Drash shelters have been basically deployed extensively since the beginning of the different war on terrors that took place in Afghanistan and Iraq. Drash is currently looking to offer troops stationed around the world, which also includes the Third Army in Kuwait and also the Joint Task Force Bravo's Mobile Surgical Team in Honduras.

Drash has also established teams on different sites, which are in Germany, Iraq, Eastern Europe and Iraq. The different teams do all the different repair work and also support the work for the generators, trailers and the shelters. Drash shelters have also been used in the National Guard during the 2007 California Wildfire, Middle town Office of Emergency Management and the state Department of Public Health that has been following the 2010 Connecticut power plant and the different other programs as well................................

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