Developing Productive Customers in Emerging Markets Harvard Case Solution & Analysis

Most companies believe that a successful transition to a more low-income, emerging markets requires a reduction of prices by subtracting the product. In addition, companies generally believe that it is appropriate to approach potential customers strictly as consumers, who want to have their needs met. Demonstrates that companies can appeal to customers as productive agents who want to build and transform their lives. Offering customers to improve system performance, combined with the cultural appropriate proposals allows companies to charge properly and manage low-income emerging markets. The examples of such successful competitive advantage in the global market. "Hide
by Fernando Flores, Maria Flores Letelier, Charles Spinosa Source: California Management Review 28 pages. Publication Date: July 1, 2003. Prod. #: CMR263-PDF-ENG

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