Deutsche Lufthansa AG: A Competitive History Case Solution
One of the biggest players in the German airline marketplace, Deutsche Lufthansa AG’s practices have been shed light upon, in response to challenges to its quasi monopoly on national routes. Beginning in 1988, the European airline sector was deregulated by European authorities for one European marketplace in training. In April 1997, the closing stage of this procedure gave private airlines possessed by a bulk of EU nationals the right to run freely within the member states of the European Economic Area on the national courses. From that time on, Lufthansa confronted a string of challenges including Deutsche BA, Go-fly, Eurowings, Germania, and Preussag/TUI, by both private entrepreneurs and established airlines.
This is just an excerpt. This case is about GLOBAL BUSINESS
PUBLICATION DATE: January 05, 2004
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