This note sets out detailed engineering, training, start-up, to generate more revenue through a small experiment in the market. Education start the process for testing and improvement (or failure) of a new business idea quickly and inexpensively. Although the process involves the sale of a new product or service to the client or group of clients, training run is not a traditional product of the new scroll. Instead, the experiment is designed to generate ideas and actual feedback of the market, which can then be used to improve or completely redefine the business idea and determine whether it deserves a lot of time, people and other resources. "Hide
by Jeanne M. Liedtka, Edward D. Hess, 15 pages. Publication Date: September 15, 2009. Prod. #: UV1641-PDF-ENG
Related Case Solutions & Analyses:
Tom Muccio: Negotiating the P&G Relationship with Wal-Mart (Video) DVD
Giving and Receiving Feedback Evaluation
Siebel Systems: The Role of the CFO
Mittal Steel: The Making of the Worlds Largest Steel Company (A)
Sealed Air Taiwan (A) (Abridged)
Peter Isenberg at Fischer Stevens (C)
Multinationals as Engines of Growth
Jennifer Gaston
John Smithers at Sigtek
PRODUCT TEAM CIALIS: GETTING READY TO LAUNCH
