Founder of JetBlue, David Neeleman, is compelled to confront a disaster in customer self-confidence following operational problems on February 14, 2007. This becomes an important test of his leaders.
PUBLICATION DATE: November 15, 2008 PRODUCT #: BH298-HCB-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
<iframe width="640" height="360" src="https://www.youtube.com/embed/bBc_QZp7bV8" frameborder="0" allowfullscreen></iframe>
Related Case Solutions & Analyses:
Reengineering a Business Process
Northern Telecom (A): AdVantage & DisadVantage
Poletown Dilemma: The Outcome
Federal Express: The Money Back Guarantee (B)
Dennis Hightower and the Walt Disney Co. in Europe
McDonald’s Twitter Campaign: Hype Versus Reality
Drilling South: Petrobras Evaluates Pecom
EXTRA-TRAINING I-DEALS: A WIN-WIN-WIN-WIN PROCESS
BUILDING EMOTIONAL ENERGY FOR RENEWAL: NISSAN
JAMAICA PRODUCERS GROUP – TURNAROUND USING DYNAMIC CAPABILITIES
