FAW Group Corporation: Launching the First Chinese-Made Car in Hong Kong Harvard Case Solution & Analysis

"The leader of China's automotive industry", FAW is the biggest automobile manufacturer in China, manufacturing an assortment of vehicles, comprising passenger cars, trucks and buses. Its traveler car business cover both propriety brand (e.g. Hongqi, VITA and Xiali) and distant brand (e.g. Audi, Toyota and Volkswagen). The corporation is also a worldwide original equipment manufacturing provider of components and automotive parts. In the year 2007, FAW records sales of US$24.8 billion.

Its enormous success in China has encouraged it to slowly expand into global markets, exporting its automobiles to the Middle East and Africa. The company also sees selling a variety of both high-end and lower-end passenger cars to Hong Kong as its succeeding stop, and eventually to the US and other developed market. Will the Chinese-made or Chinese-branded FAW's automobiles in particular and automobiles in general have a marketplace in Hong Kong? What obstacle, if any, will they encounter in marketing their autos to Hong Kong consumers?

PUBLICATION DATE: October 17, 2008 PRODUCT #: HKU792-HCB-ENG

This is just an excerpt. This case is aboutĀ GLOBAL BUSINESS

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