This case validates and supplies practical guidelines for conducting customer visits to research demand for an offering that is entrepreneurial. Reviews conditions under will give superior penetrations, in comparison to other research procedures.
Describes criteria for choosing visit sites; how to debrief after; and the best way to plan for visits; the best way to conduct the most effective visits. The note is thus important to MBA, Executive Education, Field Study, or job contexts where the focus is innovation, entrepreneurial management, new product development, business development, or startups.
PUBLICATION DATE: November 30, 2011 PRODUCT #: 812098-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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