Describes the growth of the German chemical industry and country-specific factors that contributed to the growth. Focuses on the German company Hoechst: its history, its position after the Second World War and its subsequent internationalization. Set in 1986, when considering multi-billion acquisition of Hoechst Celanese Corporation in the United States. In considering the merits of this acquisition, the students will explore the extent to which Hoechst competitive advantages still stems from its home base in Germany, or from other sources. Can be used with Hoechst in the United States (A) and (B). "Hide
by Benjamin Gomes-Casseres, Krista McQuade Source: Harvard Business School 18 pages. Publication Date: January 30, 1990. Prod. #: 390146-PDF-ENG
