Customer Management Strategy in Business Markets Harvard Case Solution & Analysis

Detailed description of the customer strategy of business markets, including the choice of solutions, design and management of customer relationship strategies, monitoring the health of the customer relationship, and the relationship with customers producers efforts to customer profitability. "Hide
Narayandas Das on 29 pages. Publication Date: 09 May 2003. Prod. #: 503060-PDF-ENG

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