President, Chief Executive Officer (CEO) and Director Sofame Technologies Inc (Sofame) is trying to increase sales at his firm. Sofame trying to figure out why, with proven clean technology, it is not able to achieve high rates of growth. The purpose of the event to show the questions and problems in the sale of new technologies and to highlight the key elements of business, such as sales strategy and management of the sales cycle. "Hide
by Simon Parker, Ken Mark Source: Richard Ivey School of Business Foundation 17 pages. Publication Date: 05 October 2009. Prod. #: 909M70-PDF-ENG
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