Cree Inc.: Which Bright Future Harvard Case Solution & Analysis

When global warming problems caused by governments around the world to ban incandescent light bulbs, many manufacturers have begun to climb the production to fill the gap. Compact fluorescent light bulbs are already on the market, it seemed the obvious replacement. But the light-emitting diode (LED) has been attracting attention as a more effective alternative to the light, is steadily working its way up the value chain by Winky, Blinky applications in light of the market is now flourishing. In this changing market entered Cree, Inc, North Carolina-based LED chip and component manufacturer. This case should serve a Cree LED backlight monitor and TV markets, or abandon them to focus on the potential "from scratch" of the market in general lighting. "Hide
by David J. Collis, Mary Furey Source: HBS 28 pages. Publication Date: March 1, 2011. Prod. #: 711457-PDF-ENG

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Cree Inc.: Which Bright Future

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