P&G's PuR: The merchandise was a technological and public health achievement, however it was a commercial marketplace failure (Case A). The attempt was, nevertheless, believed in by inner stakeholders. They repositioned the initiative as a corporate social responsibility (CSR) enterprise, and got help from within P&G's corporate organization, where it finally became a centerpiece of P&G's international CSR portfolio (Case B). A related case is accessible, researching P&G's social marketing venture with the international NGO, Population Services International (PSI): 'Procter & Gamble and Population Services International (PSI): Societal Promotion for Safe Water'.
PUBLICATION DATE: October 01, 2006 PRODUCT #: INS489-HCB-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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