Selling a New Old Idea: Virginia Business Ventures Harvard Case Solution & Analysis

Elizabeth Franks, CEO of VBV, had until her July 2010 board meeting. VBV had just completed a six-month marketing and advertising campaign for strategic rebranding and a brand new product line, and early responses from the board had suggested mixed feelings.

Selling a New Old Idea Virginia Business Ventures case study solution

PUBLICATION DATE: January 01, 2012 PRODUCT #: UV5346-HCB-ENG

This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP

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