Cola Wars Continue: Coke and Pepsi in 2010 Harvard Case Solution & Analysis

Cola Wars Continue: Coke and Pepsi in 2010  Case solution

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Introduction

It has been more than a century for the two competitors fighting in the race of capturing the carbonated soft drink industry however, since a long time they have been sharing the industry with high market shares and have showed dominance in the industry. There are no close competitors in the market. There has been stiff competition among the two as any price change from one makes the other to either maintain the price or to change the price as per the other if there is a decrease.Cola Wars Continue Coke and Pepsi in 2010 Case Solution

There is also customer loyalty towards the two companies as the customers of one do not prefer to move towards the other brand and if this happens, then it only happens in one case when there is a complaint on the side of the customer. The customer loyalty has been due to the perception of a person or it is because of the reason that the person first tasted one of the products and now he don’t wants to change or shift towards the other because of satisfaction from the product....................

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