Telemig Cellular and the Guarantee of Childrens and Adolescents Rights Harvard Case Solution & Analysis

In 2002, Telemig cellular mobile telephone companies in the Brazilian state of Minas Gerais. The company was founded through its "capillarity" principle: to achieve for consumers spread throughout the state, to meet their needs effectively. This principle also applies to Telemig institutions, social division, which focused on the rights of children and adolescents. To support this mission, the institute decided to work on building and strengthening Tutoring councils (local authorities responsible for ensuring the rights of children) and municipal councils for children and young people "person in a state of Minas Gerais. For its Pro-Board Program, the institute gathered civil society organizations from each of the 12 regions in the state to build the so-called group of volunteers support. Under the leadership of the Institute and counseling, the group worked with local authorities and provided operational support for the creation of the council. "Hide
by Rosa Maria Fischer, Joao Pires Teixeira, Luciana Rocha de Mendoza, Monica Bose Source: Social Enterprise Knowledge Network 20 pages. Publication Date: July 25, 2003. Prod. #: SKE022-PDF-ENG

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