A company seen as having a core business that is not environmentally harmless by its very nature - in this scenario selling pesticides - faces unique challenges in its transformation to a sustainable venture.
Even when initiation leads to new eco-friendly products, processes, technologies and business models, the leadership of the firm must cope with the daunting job of customers and participating employees in the thought that green can be profitable and powerful. Writer Chris Laszlo is affiliated with Case Western Reserve University.
PUBLICATION DATE: March 19, 2012 PRODUCT #: W12820-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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