Citigroup: Re-Branding in 2007 (B) Harvard Case Solution & Analysis

Follow-up to "Citigroup: Rebranding in 2007». (A), which describes the development of a new brand for Citigroup «Hide
by Rohit Deshpande, Carin-Isabel Knoop Source: Harvard Business School 10 pages. Publication Date: Mar 03, 2008. Prod. #: 508011-PDF-ENG

Citigroup: Re-Branding in 2007 (B) Case Solution Other Similar Case Solutions like

Citigroup: Re-Branding in 2007 (B)

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