The case is about basic Christian Dior, the leading Parisian fashion house in 1946, and its subsequent globalization strategy. After explaining the historical origins of the French championship in high fashion, the case deals with the problems on this post from New York after World War 2, and the importance of Christian Dior's New Look in the restoration of the French fashion world leadership. The case is considered, in particular, innovative strategy Dior, to combine high fashion business in Paris ready-to-wear business in New York, and his subsequent pursuit of licensing opportunities in jewelry and other luxury items. Case provides an opportunity to explore the role of creativity in the luxury fashion industry and the challenges and opportunities of globalization, such industries. "Hide
by Jeffrey J. Jones, Veronica Pouillard Source: Harvard Business School 25 pages. Publication Date: June 22, 2009. Prod. #: 809159-PDF-ENG
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