When the new banana import policies implemented in 1993, the European Union, Chiquita Brands International, the largest distributor of bananas in the world, is watching its sales and net profit falls. Policy, Council Regulation (EEC 404/93), uses the new tariffs and quotas scheme to support the import of bananas European territory and significantly reduce Latin American banana imports, the main business Chiquita's. As a result, Chiquita supports losses of $ 400 million between 1992 and 1994. To fight with EU policies, Chiquita files Section 301 petition with the U.S. Trade Representative. However, CEO Linde Kate knows that even a successful investigation 301 can only be medium and long term results. In 1995, Chiquita-still faced with the immediate need to improve the bleak financial situation of the company. "Hide
by Terence Mulligan, Debora L. Spar Source: HBS Premier Case Collection 22 pages. Publication Date: October 17, 1996. Prod. #: 797015-PDF-ENG
Related Case Solutions & Analyses:
Overview of Credit Derivatives
Emergency Vehicle Positioning Inc.
OXO International
Acid Rain: Burlington Northern Inc. (B)
Philip Morris Companies Inc. (B)
Transportation Displays Inc. (A)
The High West Distillery
The Beauty of Sorbet
Bonnier: Digitalizing the Media Business
Shenzhen Filtroil: Finding Balance
