Discusses strategic challenges for Disney in 1996, particularly those relating to the distribution of digital content and the impact of information technology. Provides an opportunity to discuss the importance of the distribution channels in the digital age, along with the strategic rationale for the acquisition of Disney ABC in 1995. "Hide
by Robert A. Burgelman, Jim Kolotouros, Jeff Maggioncalda Source: Stanford Graduate School of Business 44 pages. Publication Date: Aug 01, 1997. Prod. #: SM29A-PDF-ENG
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