IMD-3-2110 © 2009
Nie, Winter; Lu, Abraham Hongze
CHINT ended up being the biggest manufacturer of low-voltage electrical items in China. Having actually effectively protected the low-voltage item market, the business chose to broaden from low-voltage items to medium- and high-voltage items, consisting of power transmission and distribution (T&D).
How would CHINT be able to break this market without 5 years of references serving bigger energy business? Should CHINT have various techniques for various areas?
Subjects: Chinese entrepreneurs; China’s reform; Industrial electrical products; Growth strategies; Multinationals Competing in China; Moving up the value chain; Chinese companies going global; Good-enough market; Low cost competition; Strategy
Settings: China; Industrial electrical products: Sales in 2006 €2 billion; April 2009
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