IMD-3-2109 © 2009
Nie, Winter; Lu, Abraham Hongze
When CHINT's house market was endangered by both household gamers and MNCs, the business reacted by going global. The business began with agreement production, and after that exported top quality items to foreign dealerships. It likewise signed up with worldwide engineering professionals as bidding partners for energy jobs in global markets.
Moving on, the business was contemplating exactly what would be the very best method to broaden internationally. Knowing goals: How should Chinese business like CHINT broaden internationally?
Subjects: Chinese entrepreneurs; China’s reform; Industrial electrical products; Growth strategies; Multinationals competing in China; Moving up the value chain; Chinese companies going global; Good-enough market; Low cost competition; Strategy
Settings: China; Industrial electrical products; Sales in 2006 €2 billion; April 2009
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