CHINT Group (B): Moving Up The Value Chain Harvard Case Solution & Analysis

IMD-3-2108 © 2009
Nie, Winter; Lu, Abraham Hongze

CHINT was identified to go up to the high-end sector of the marketplace. It had the option of either natural development or external development by means of acquisitions. The case concentrates on CHINT's efforts to get in the high-end sector.

It had to decide with regard to item, rate, distribution channel, innovation, value, design, and brand name proposal for this section. Knowing goals: How to carry out the brand-new market technique?

Subjects: Chinese entrepreneurs; China’s reform; Industrial electrical products; Growth strategies; Multinationals competing in China; Moving up the value chain; Chinese companies going global; Good-enough market; Low cost competition; Strategy
Settings: China; Industrial electrical products; Sales in 2006 €2 billion; April 2009

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