In June 2004, Florentino Perez, the famous Spanish businessman, was elected president of Real Madrid, one of the best clubs in the world of football. In his campaign, Perez promised to turn the club's finances, to bring world-class talent and expand the club brand worldwide through multiple channels. Emerges as a re-four years later, his management team is reflected in the initiatives to date and the challenges ahead, as described in the case. Also describes the football industry and trends of transformation. "Hide
by John A. Quelch, Jose Luis Nueno, Carin-Isabel Knoop Source: HBS Premier Case Collection 24 pages. Publication Date: April 27, 2004. Prod. #: 504063-PDF-ENG
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