Chinese Beer Industry 2004 Harvard Case Solution & Analysis

Describes the landscape of China's beer industry and the competitive environment in 2004. Depicts the industry characteristics, namely, demand, products, sales channels, segmented markets and imports. Well as profiles of major domestic and foreign players in the market and their expansion strategy and input modes, analyzes the main issues of the industry, and provides a glimpse into the future of the industry. "Hide
by Zhigang Tao, Li Dongya 19 pages. Publication Date: Mar 08, 2005. Prod. #: HKU372-PDF-ENG

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