China Merchants Bank in Transition Harvard Case Solution & Analysis

This case shows a second strategic transformation of China Merchants Bank. In 90 years, China Merchants Bank creatively introduced the "all-in-one-card" and all-in-one network, "based on IT systems and networks, allowing themselves to expand across the country. Successfully inject new branches of credit cards, the Bank reaffirmed its retail banking strategy in 2004, followed by its great success in occupying the third credit card market share. market share driven strategy does not last forever. recognizing changes in the business environment, the company has changed its strategy to focus profit in 2009. This is the second time that information technology can succeed in business. "Hide
by F. Warren McFarlan, Guoqing Chen, Ziqian Zhao Source: Tsinghua University 25 pages. Publication Date: December 8, 2011. Prod. #: TU0017-PDF-ENG

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