IMD-3-1790 © 2007
Leleux; Benoît; Pigeaux; Isabelle
Robin Budowski; a wine professional and lover; had actually dreamed about running a vineyard and owning for years; and on 28 July 2003 he was closer than ever to understanding his dream. The home; situated and undermanaged in one of the most affordable wine AOCs; would be turned around on 3 measurements: (1) enhancing the wine quality; (2) supporting the home's credibility with marketing projects; and (3) equipping it with the suitable distribution channels.
The pure monetary returns of wine buildings are fairly modest; in certain when changed for the danger of agribusiness operations. Robin required to go after enthusiasm financiers; i.e. lovers. How do you draw in lovers; in this case wine enthusiasts; as financiers?
Subjects: Entrepreneurship; Lifestyle business; Vineyard; Wine production; Turnaround management; Agribusiness; Business plan Settings: South West of France; Minervois wine area; Wine production; 4 employees; 2003-2007
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