Change at Whirlpool Corp. (A) Harvard Case Solution & Analysis

In 1998, the General Director of Whirlpool Corporation decides to change the company's strategy to run much more unattractive "dead end" in the appliance industry. The change he proposes involves a fundamental shift in the focus of the company - from manufacturing to branding - and requires the development of entirely new organizational capabilities. Considers the full range of adjustments that the CEO should lead his management team to all all the features Whirlpool. Different from other cases of strategic change by examining the change problems in a company that is not in crisis (yet). "Hide
by Jan W. Rivkin, Dorothy Leonard, Gary Hamel Source: Harvard Business School 17 pages. Publication Date: April 9, 2005. Prod. #: 705462-PDF-ENG

Change at Whirlpool Corp. (A) Case Solution Other Similar Case Solutions like

Change at Whirlpool Corp. (A)

Share This