In the late March of year 2007, CBS faces an important decision about its on-line video strategy. A just-announced joint on-line distribution venture between NBC Universal and News Corporation (Fox) is the impetus for this selection. Should CBS join forces with this new enterprise, come to terms with YouTube, the top video-sharing website on the web, or maintain a non-exclusive strategy?
PUBLICATION DATE: November 20, 2008 PRODUCT #: 709447-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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