Wumart Stores: Chinas Response to Wal-Mart Harvard Case Solution & Analysis

Wumart Stores (Wumart) is a privately owned, indigenous Chinese retail chain operations based entrepreneur in 1994. Ten years after its creation, saw the company grow from a small, suburban supermarkets in the seventh largest retail chain (500 stores) in China. With the help of the regional market positioning focusing on one of the richest regions of China - Beijing, implement strategies to expand affordable, took the opportunity to restructure state-owned assets, the use of multi-format store development as the most mature and fast growing segment and the creation of the first commitment to information technology among its domestic peers, Wumart establishes strong competitive advantages that set it apart from the competition in the domestic market. On its 10th anniversary, China fully opened its retail sector to foreign participation. Claim to a share in the huge consumer market in China, but is hampered by many regulatory obstacles, foreign retailing giants can now compete on a platform supported by their significant financial resources, deep industry and management experience, as well as long-term commitment to China. The market is becoming more competitive, and is expected to experience a large-scale consolidation. In the end, only the best performers with a significant scale to survive. Test management Wumart to develop strategies to maintain competitive advantages in terms of problems, both internal colleagues and foreign giants to continue the success story, and ultimately realize his ambition to become a perpetual national brand. "Hide
by Iris Hong Wang, Ali Farhoomand, Zhigang Tao, Dongya Li Source: University of Hong Kong, 19 pages. Publication Date: January 19, 2007. Prod. #: HKU635-PDF-ENG

Wumart Stores: Chinas Response to Wal-Mart Case Solution Other Similar Case Solutions like

Wumart Stores: Chinas Response to Wal-Mart

Share This