Business Intelligence Advisors, Inc. (BIA) was an investment research firm that had developed procedures to help professional investors discern when CEOs and other executives in publicly traded firms "either lacked confidence in or were carrying less than whole or reliable information" in their public statements.
BIA aimed to give its customers a better method of interpreting advice provided in analyzer calls, media interviews, and other occasions where executives openly faced cynical questions and had to give unscripted replies. BIA's methodology used verbal and nonverbal cues to identify with what they were saying, executives who parsed their words too carefully or displayed distress. In examining the case, students are going to learn about the role of advice in markets - why it matters, and investors get it, how they process it. The case asks students to examine BIA should leverage its approach to establish a sustainable business and to evaluate why BIA's processes might work.
PUBLICATION DATE: October 05, 2011 PRODUCT #: 212031-PDF-ENG
This is just an excerpt. This case is about FINANCE & ACCOUNTING
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