Building the Virtual Lab: Global Licensing and Partnering at Merck Harvard Case Solution & Analysis

The case presents a scenario in which Merck's World Wide Licensing (WWL) division needs to make important organizational selections in orderto augment the breadth the speed and the efficacy of its worldwide licensing and partnering activities.

PUBLICATION DATE: July 30, 2014 PRODUCT #: INS794-PDF-ENG

This is just an excerpt. This case is about STRATEGY & EXECUTION

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